In this episode of The Code Report, Fireship covers a surprising pivot from Midjourney, the AI image-generation company best known for its art models (and a high-profile lawsuit from Disney). At a recent event, founder David Holz announced Midjourney Medical, a new division aiming to "reimagine the foundations of healthcare and our relationships to our bodies." The headline claim, captured in the video's tongue-in-cheek title, is a long-term ambition to meaningfully reduce preventable death through cheap, fast, and accessible medical imaging.
The dated framing matters: the report is from June 23, 2026, and describes an early-stage initiative with aggressive multi-year goals, not a shipping product.
Holz's core argument is that because Midjourney is bootstrapped and profitable, it does not answer to investors demanding a return on a single frontier-model race. That financial independence, he claims, lets the company pursue something other frontier AI labs would avoid: directly improving the human experience through healthcare rather than chasing artificial general intelligence.
The framing positions Midjourney's existing strength, turning ambiguous and noisy input into coherent images, as transferable from generating art to reconstructing medical scans.
The video sets up the problem by reviewing existing imaging options, all of which predate the personal computer:
Beyond the technical tradeoffs, the bigger barriers are cost and access: referrals, insurance approvals, and long wait times gate the whole system, which can delay detection of problems while they grow.
Midjourney's proposed device is called an ultrasonic CT, designed to be cheap, fast, and accessible. As described in the video, it works like this:
The hard part is reconstructing a clear image from that noisy, ambiguous signal, which is precisely the kind of problem Midjourney's image models are built to solve. The claimed result resembles a present-day MRI but at nearly 100 times the speed, with the eventual goal of a roughly one-minute scan and no loud tube.
To make scanning routine, Midjourney wants the device somewhere people actually want to go. The company announced the Midjourney Spa, a planned 25,000 square foot space in San Francisco targeted for the end of 2027, featuring hot tubs, saunas, and cold plunges, plus "cozy rooms of pools of golden light which softly scan your body." The pitch: you come for a relaxing day, and the full-body scan happens as a side effect.
The video gives real weight to the criticisms, several from doctors:
The stated plan stretches across several years:
Fireship's honest take: the spa is not deleting 30% of deaths next year, and the physics critics have legitimate points. Still, there is something refreshing about a profitable AI lab pointing its capabilities at accessible health optimization rather than another race to build "God." The episode closes with a sponsor segment for Retool on safely running AI-generated apps in production.